Manufacturers, embrace 'Industry 4.0' in all (brand) communications
The manufacturing world has evolved enormously these past years. 'Industry 3.0', that was mostly focused on electronic automation, has made way to 'Industry 4.0', which relies upon the development of smart factories, and the digital connection between products, equipment and personnel.
Another key trend in this "fourth industrial revolution" is sustainability, which must become a crucial part of every company process. If well addressed, both the digitalisation and the path towards eco-friendliness can become a great opportunity to streamline operations, grow, and eventually become a leading player in the market. It is important to show and tell, so make these trends key topics in your branding and communication efforts.
Digitalisation
Digitalisation is leading the innovation in all major industries, and this sector is no exception. The IoT (Internet of Things), which involves the use of technology to connect people, assets, processes and products in both the physical and digital world, is driving most of Industry 4.0 innovations.
The development of smart factories, with cloud and in-memory computing, machine learning, AI and advanced sensors, along with novel manufacturing processes, will forever change how the industry works - and how it's perceived.
Don't underestimate the powerful attraction of digitalisation, not only to future employees, but to your customers and suppliers as well.
Therefore, if being innovative is in your DNA, it also needs to be a key element of your communications. From annual reports to corporate videos, press releases and techy promotional gadgets, don't miss an opportunity to show your audiences the modern and innovative company you are.
Sustainability
Sustainability has become a key priority in every industri around the globe, especially in sectors such as the chemical industry. The increasing impact of emissions and waste disposal has created a "green conciousness" around it, and is changing the mindset of both customers and governments.
Substituting raw materials, maximising the use of renewables, recycling and becoming more energy-efficient will allow industrial companies to achieve a circular economy, while helping the planet at the same time.
However, sustainability needs to be a transversal approach involving all company decisions, not only the ones related to the manufacturing process.
This means it needs to be a constant element in your communications, as well. Clever promotional products made of recycled materials, such as paper, cardboard and PET, and eco-friendly materials, like bamboo, will increase your company's contribution to preserve the environment - while projecting a positive image about your brand.
Promotional Industry: Best Sellers
Promotional products are incredible useful marketing tools - to increase brand awareness and recognition, show appreciation, acquire new customers and strengthen relations with existing ones. Being innovative when promoting your brand is essential to stand out from competitors. However, it's also important to keep and eye on them to learn from their successes.
The following list includes the most popular branded items for companies from the industrial sector (in terms of orders, in 2018). That covers several industries, such as chemical, oil & gas, machinery and equipment, electronics, metallurgy and mining, etc.
Despite the current trend towards eco-friendly and techy promotional items, more traditional products are still on top of the list. Our advice? Stay close to your DNA and integrate your promotional products in your communications strategy!
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