25 Amazing Promotional Product Categories for Schools

Promotional items for schools create great awareness for your institute or brand.

Students are the trendsetters of tomorrow, which is why it's great to give away great promotional products to them.

In fact, 85% of students remember the brand they received a promotional gift from.

This makes promotional products the no. 1 most impactful advertising medium.

To help you tap into the branding possibilities of students coming back to school, we have created this helpful infographic showing you facts and figures about 25 of the most amazing promotional products you can use for students and teachers in college or university.

The 5 Product Categories for All Students

1. Essential Promotional Products for Schools
2. Practical Promotional Items
3. Promotional Products that Create School Spirit
4. Awareness-Generating Promotional Items for Students
5. Fun and Active Promotional Items for Students

1. Essential Promotional Products for Schools

Among the most essential promotional items for schools, you'll see things like printed pens and branded notebooks.

In fact, 89% of students own pens, making it the most frequently seen promotional product in schools.

The level of practicality in these essential products, combined with the fact that everyone needs them, makes for a great cost-effective way to promote your brand or organization to students.


For practical first steps with a high impact, we recommend promotional backpacks or lanyards with your logo.

It keeps students from straining their back and keeps their keys organized.

2. Practical Promotional Items

Practical promotional items for schools are great for building trust and being remembered.

In fact, practical promotional products are kept for an average of 13 months!

This knocks out any banner-ad in the world and increases your brands staying power in the minds of the recipient at an unmatched level.


For example, a promotional USB with your logo is important for students' data backup.

We pray they won't need it, but when inevitably they do, you'll be a life-saver.

Besides that, other nice practical promotional items also include branded power banks and sturdy umbrellas.

3. Promotional Products that Create School Spirit

When you're using promotional items targeted for schools, you need to look for ways to promote school spirit.

Every student wants to feel like they are a part of the school and its identity.

For example, branded t-shirts or hoodies with logos are great for doing just that. In fact, 7 out of 10 students own branded clothing.


We recommend products like t-shirts, polos, caps, bags, and caps to promote school spirit through branded promotional items.

Consider the possible size for your logo or statement on something like a tote-bag.

It's both highly impactful and very cost-effective.

4. High-Profile Promotional Items

If there's any promotional product opportunity that's untapped its using items from popular brands.

In fact, people almost always buy products to add their own branding.

However, you may want to consider using brands that already have a strong name and then borrow their popularity for your own branding opportunities.


To do this, you need to consider products that will be seen, are practical, and have long staying power.

We recommend promotional products for schools, from our popular brands PopSockets and Kambukka.

Other than that, remember to go eco-friendly with your promotional items for students.

5. Promotional Products Used Outside the Classroom

While promotional products for schools are typically practical and generate a lot of exposure, you don't want to leave all of your branding opportunities in the classroom.

Find some promotional items that students can use in their spare time or when they're engaging in extracurricular activities.


We highly recommend focusing on promotional products from the following categories:

• Sports
• Food
• Traveling
• Music
• Games

Next Steps in Your Promotional Product Marketing Strategy